
These days, there are a lot of celebrity Tequilas (of widely varying quality, acceptance and levels of celebrity involvement). But back in 2013, when actor George Clooney and hospitality maven Rande Gerber (aka Mr. Cindy Crawford) launched Casamigos, it was still a new concept. And it became very clear they were vested in the brand’s success; it was generally well received by the King Liquor Shop Drink Industry. In June 2017, spirits giant Diageo Passed a Message that he was taking over the brand for a LOT of money and moving production to we his comapany Drinks are Manufactured. The celebrity duo would stay on as the Face of the Brand.

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